Press Release Summary = Holiday accommodation owners in UK are missing out on significant segment of tourist market by not promoting their services to the new generation of cyclist.
Press Release Body = Mention the words 'cycling' and 'accommodation' and what do you think of?
You'd be forgiven for visualising scenes from Carry on Camping with the 'Potters' crammed into a small tent with only the most basic necessities. In the past, cyclists needing somewhere to stay have generally been tourers, stopping for one night and then moving on to the next destination (not always a popular setup with the accommodation owners). However this is all changing; 'cycle tourists' are now younger and more affluent and they're demanding a little luxury. This could mean big business for the UK holiday accommodation owners - if only their perceptions of the cycle tourist market could be changed.
Purpose built mountain bike centres attract significant numbers of cyclists wanting to ride the exhilarating man-made trails in established places such as Coed y Brenin (Wales) and Glentress (Scotland) as well as a growing number of English locations. In addition, cycling is becoming an integral part of the family holiday thanks to better trails and facilities in the UK. The increase in cycle commuter numbers (up almost 100% in London over 5 years) has also resulted in more city dwellers taking their bikes to the countryside for a short break or holiday.
The accommodation owners that have been quick to recognise this opportunity have found that cyclists continue to book into the traditional 'off peak' months thereby extending their season, they book in small groups of friends or families maximising the revenue per booking, and they also tend to stay for at least 2 nights. Local pubs, restaurants and shops also benefit because these groups often prefer to eat out rather than cook for themselves.
www.TheCyclePeople.com is a web resource that provides this new generation of cyclist with, among other things, hundreds of high standard 'cycle - friendly' holiday properties to choose from in some of the best cycling locations throughout the UK. Properties range from Bunkhouses to Manor Houses, self catering to half board, but all have secure lock up for bikes and are located on the doorstep of Britain's best cycling trails, country lanes and forests. The demand for these properties is strong and is likely to grow stronger in 2007 when the Tour de France departs from London and creates sizeable media interest in cycling.
The issue faced by staff at TheCyclePeople.com is getting the message across to accommodation owners on a UK-wide basis that this opportunity exists. Hence they have launched a new scheme that will encourage people living in 'cycling hot spots' to help spread the word to accommodation owners. For every accommodation owner that decides to promote their property on TheCyclePeople.com, the person that referred them will get paid a commission. Becoming a member of the scheme is quick, easy and free. To encourage more cyclists to stop in their area, the public can request an application form by e mailing affiliates@thecyclepeople.com or calling 01483 230 340 for more details.
2022
